Caesars Entertainment Inc Plans to Publish Lifestyle and Gaming Magazine
4 April 2005
Plans are in effect to put a new gaming lifestyle glossy on the presses by July from casino company Caesars Entertainment Inc. The magazine, which Caesars is developing with the help of Onboard Media, is to be released three times a year.
Before being distributed to newsstands and subscribing readers, Caesars' magazine will only be available in the company's Las Vegas and Atlantic City hotels, as well as to 100,000 Caesars customers, who will receive the magazine in the mail. Even before widening distribution to the general public, the magazine will start out at a circulation
of 170,000.
While the publication will contain casino and gaming-related segments, it will also feature general lifestyle articles.
Following the magazine's initial release, Onboard Media will also help Caesars develop an internet site and a television program.
Source: Online Casinos News Staff
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