Search Engines Sued for Advertising Online Casinos
8 June 2005
A California judged ruled that two gamblers who have sued 13 major search engines, including Google, Yahoo, and Ask Jeeves will be allowed to proceed with the evidence-gathering stage in their case. The two claim that they lost money as a result of gambling in online casinos that were advertised alongside search results on the search engines.
Sponsored links, the method of advertising which relies on keyword advertisements on search engines, has become one of the top methods for advertising on the internet, and according to the Goldman Sachs Group, the sponsored link industry will be a business worth $5.16 billion by the end of 2005.
Google’s spokesman said that Mario Cisneros and Michael Voight filed the suit only after Google stopped allowing sponsored link advertising for online casinos and gambling sites.
Source: Authorized Online Casinos News Staff
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