Atlantic City Casinos Boost Ad Campaigns

This year, the Atlantic City Convention and Visitors Authority has intensified its marketing strategy. Part of the campaign aims to lure women as well as young visitors to Atlantic City casinos and resorts. The new campaign will also target gamblers from Philadelphia , Eastern Pennsylvania, New York and North Jersey, to cement their standings with regulars and convert some newbies, before Pennsylvania opens its forthcoming slots casinos.

Each of the twelve Atlantic City casinos has its own targeted niche market, however, the authority wishes to send a message out, saying that Atlantic City has changed, and that it has become a major destination for shopping, food and entertainment.

Casinos have been working over time trying to get this message across, and have spent millions of dollars doing so. This is evident in the number of casino advertisements currently on television and radio stations, as well as on billboards.

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